RnR Toolkit
RnR Toolkit is a keyword research app that measures local search demand for home and business services in US metro areas.
Purpose of RnR Toolkit
RnR Toolkit helps our team decide which local service websites are worth building. For a given service and US metro area (for example, "roof repair in Sarasota, FL"), it shows how many people search for that service each month and how demand changes across the year. We use those numbers to choose which small local websites to build, and then to track how those websites perform in Google Search.
RnR Toolkit is currently used internally by our own team.
What it does
- Looks up historical monthly search volume and 12-month seasonality for service keywords in US metro areas, using Google Ads Keyword Planner data.
- Creates and reads Google Analytics 4 properties, and verifies and reads Google Search Console properties, for websites we own and operate.
- Produces internal reports for our team. It does not create, edit or run ad campaigns and does not spend money on advertising.
Why RnR Toolkit asks to connect your Google account
RnR Toolkit uses Google sign-in so it can work with your own Google Ads, Google Analytics and Google Search Console data. It asks for these permissions, and uses each one only for the purpose listed:
- Google Ads: to get Keyword Planner search volume and seasonality for service keywords in US locations. RnR Toolkit never creates or changes ad campaigns and never spends money.
- Google Analytics: to set up Analytics for the local websites we build and to show their visitor numbers.
- Google Search Console: to verify those websites, submit their sitemaps and show how they perform in Google Search.
Your Google data is used only to show you these results inside RnR Toolkit. It is never sold, shared for advertising, or used to train AI models. See the RnR Toolkit Privacy Policy for details.
Who uses it
RnR Toolkit is used only by our own staff, signed in with our own Google accounts. It is not offered to the public and does not access anyone else's Google data.
Privacy
Read the RnR Toolkit Privacy Policy to see what Google data RnR Toolkit accesses and how it is handled.